Essential Guide to Designing an Effective Brand for Your Practice by Mike Watkins

If you want to stand out from the crowd, this essential information is for you. So what is a brand? It's the sum total of all the perceived emotional and functional aspects of a product or a service, okay? So it's not a product, it's a whole thing, it's a whole experience. it's not just a strap line or a logo, it's a feeling. Mike Watkins offers his unique and highly actionable tips on creating your brand.